1. We have over 20 years experience. We are an established family run business with friendly staff to help and advise you.

 4. We have a 7 day return policy for your piece of mind and we further guarantee our jewellery for 5 years. Please check our full terms and condition for full details.

 2. Our prices are some of the best available in UK.

 3. All our methods of payment are secure and we do not store your card details. You can pay by Debit/Credit Card or PayPal.

 5. Thousands of happy customers.

 6. Our jewellery is made in London and Hallmarked in the UK.

 7.  We strongly believe in ethical business and we only sell non-conflict diamonds.

diamond jewellery
Our range of jewellery includes yellow gold, white gold, silver and platinum. Our diamond solitaires make wonderful traditional engagement rings to suit any budget.  We also have a range of white and yellow gold fashion rings with diamonds and semi precious stones which make very affordable gifts. In short we can provide lovely diamond rings suitable for any occasion; engagement rings, dress rings, wedding rings or spectacular diamond wedding rings, diamond eternity rings.

We have a superb range of earrings which include dazzling diamonds, gemstones or come in yellow gold , white gold, platinum or sterling silver all at prices well below those found on your High Street. All cuts of diamonds are here for your choosing which include Round cut, Princess cut (which is generally classed as square), Radiant cut, Emerald cut and many more.
Our range of diamond pendants include some beautiful gemstone options including a avst range of diamond types. We have an amazing letter pendant range available in either white gold or yellow gold with the letters of your choice spelled out in diamonds. Please ask fo details

If you love your diamond tennis bracelets then we have a wide choice of styles and prices all at prices well below those available on the High Street.
We are an on-line retailer and are able to keep our profit margins low in order to give you the opportunity to purchase beautiful jewellery at very low prices.
Our website tries to give you information about gold and diamonds but if you require any further information please do not hesitate to contact our friendly and helpful sales staff who are available Monday - Friday 9.00am - 5.00pm and will try to give you all the help they can.

Finally we can make your dream piece of jewellery for you from another picture - so that you have a totally bespoke piece of jewellery. If you are not quite that adventurous we can make any piece of gold and diamond jewellery to your specification - you can choose the type of gold, either white gold or yellow gold, 9k gold, 14k gold or 18k gold and you can choose the type and size of diamond you want.